Not quite jam.A jelly for the altar of your appetite.
At Flower the Fruit we make jelly with a sense of wonder, bold-spirited and wildly playful. Each jar is a soft spell of fruit and flower, crafted to comfort, surprise and sing softly to your senses. We don’t just make jelly. We dream in flavours. We listen to fruit. We stir with care and mix with flair.
Preserve the fleeting. Gild the flesh. Ritualise the sweet. A poetic collision of fruit and flower.
Meet the flavours
Orange Fire Blossom arrived in a mango-sweet trance with a flicker of fire dancing on the tongue. Strawberry Hibiscus Zephyr was dreamt on a pink cloud —soft, floral, and barely tethered to earth.
Our jellies are made in small batches using real fruit, botanicals and spirit-lifting spice. No pulp, no seeds, no distractions. Just clear, radiant alchemy sealed in glass.
The jelly is setting. We’re almost ready to bloom…
The flower behind the fruit 🌺
Flower the Fruit began with one question - what if jelly could be playful, artistic, and beautiful?
It started with one curious flavourist - dreaming in fruit, cooking with feeling. No factory. No team. Just one spoon, one stove, and a lot of wonder.
Inspired by the rich, global traditions of fruit preservation and the delicate magic of petals in bloom, Flower the Fruit reimagines jelly as more than a spread - it’s a vibrant ritual of sweetness and sensation.
Each jar is made slowly, by hand, guided by curiosity and anchored in care. We believe flavour is an art form, and joy belongs at the table.
This is jelly, not jam. A bloom, not a spread. A gentle rebellion in a jar.